ABOUT ME

Founder & Solution Architect CIRRIUSbusiness

Freelance · Remote

Full-time consulting practice delivering e-commerce, WordPress and business-systems work for contractors, retailers and service businesses.

• Deliver ongoing contract development and maintenance for FKA Brands across international BigCommerce and WordPress properties.
• Own project intake, scope clarification and task breakdown, translating business requirements into actionable technical work.
• Manage timelines and dependencies across concurrent client initiatives and drive production issue resolution.
• Implement field-service, CRM and billing systems for contractor clients including Jobber, HubSpot, Microsoft 365 and WHMCS.
• Build automation and integration workflows connecting client CRMs, billing and lead-generation systems.
• Run paid search and analytics programmes for clients, from campaign build through conversion tracking and reporting.

Key achievements

• Converted a long-running side practice into a full-time consulting business on the back of an existing enterprise client relationship.

Platforms: WordPress, BigCommerce, Jobber, WooCommerce, DigitalOcean, HubSpot CRM, WHMCS, Google Analytics & Tag Manager, Digital Marketing (SEO/SEM)

Senior Front-End Developer / E-Commerce Specialist FKA Brands

Full-time · Hybrid · Commerce Charter Township, Michigan, United States

Technical lead for 27 global consumer-brand websites across Magento, BigCommerce, WordPress and custom PHP platforms.

• Led technical architecture and delivery across 27 global brand websites spanning Magento, BigCommerce, WordPress and custom PHP platforms.
• Designed and maintained multi-platform architecture integrating ERP, OMS, PIM, payment gateways and fulfilment systems.
• Led technical discovery, estimation and documentation for integrations, API mapping and platform upgrades.
• Built and maintained custom WordPress themes, plugins and Gutenberg blocks supporting flexible content modelling and editorial workflows.
• Established coding standards, ran peer code reviews and mentored junior and mid-level developers across distributed teams.
• Built and maintained CI/CD pipelines and multi-environment deployment workflows using Git, Docker and automated testing.
• Directed a cross-functional team of 12 staff and 18 vendor and agency partners, owning a $1M+ annual digital budget.
• Acted as primary technical liaison between marketing, merchandising and development teams.

Key achievements

• Directed the migration of 27+ global e-commerce stores from Magento to BigCommerce, consolidating roughly 60 storefronts to 27 while improving stability, security and checkout conversion.
• Cut PCI compliance from a multi-week cycle to a few hours by eliminating manual card handling and routing all transactions through the platform.
• Improved conversion rate by 15% and reduced bounce rate by 22% through A/B testing and shopper-centric optimisation.
• Integrated a chat interface on homedics.com using Microsoft Dynamics, Anywhere 365 and Google Dialogflow.
• Implemented WCAG/ADA compliance, GDPR and CCPA consent management and privacy governance across all brand properties.
• Reduced page load times and improved Core Web Vitals through caching, compression and architecture changes.

Platforms: BigCommerce, Magento, WordPress, Custom PHP Applications, Google Analytics & Tag Manager, AWS, Cloudflare, OrderGroove, Klaviyo, Algolia, Microsoft Dynamics 365

+2 more

Founder & Solution Architect CIRRIUSbusiness

Freelance · Remote

Independent web and e-commerce practice run alongside full-time employment, scaled up and down with available capacity.

• Design, build and maintain WordPress and e-commerce websites for clients across e-commerce, professional services and nonprofit sectors.
• Designed and managed the Holly Chamber of Commerce website on Drupal (2010-2012), covering templates, modules, security and content governance.
• Optimise product categories, landing pages and navigation to improve customer journeys and conversion.
• Implement SEO strategy and analytics tracking with Google Analytics 4 and Tag Manager, and report on performance.
• Create design systems and guidelines covering brand identity, typography and colour hierarchy.
• Work directly with clients from discovery through deployment to ongoing maintenance.

Key achievements

• Built a repeatable discovery, build, deploy and maintain engagement model for small and mid-size clients.
• Sustained the practice across three full-time employers, scaling it to fit available capacity.

Platforms: WordPress, Drupal, WooCommerce, Custom PHP Applications, Google Analytics & Tag Manager, DigitalOcean, Digital Marketing (SEO/SEM)

+4 more

Front-End Engineer, Digital Solutions UnitedHealth Group

Full-time · Southfield, Michigan, United States

Front-end engineering on enterprise healthcare platforms serving more than five million members.

• Built secure, accessible, high-availability web applications for healthcare platforms serving 5M+ members.
• Built reusable components and templates inside the Adobe CQ5 / Experience Manager CMS.
• Implemented object-oriented CSS (OOCSS) and HTML5 standards across multiple large-scale projects.
• Integrated REST APIs with enterprise back-end systems and healthcare data sources.
• Collaborated with global teams in an Agile environment on work for Walgreens, IBM, Microsoft and Procter & Gamble.

Key achievements

• Improved application performance by roughly 35% through CSS and JavaScript optimisation, caching and refactoring.
• Delivered ADA-compliant, WCAG-conformant interfaces meeting federal accessibility standards.

Platforms: Adobe Experience Manager

Web Designer / Developer Auto Credit Express

Full-time · Auburn Hills, Michigan, United States

Built and optimised lead-generation websites for the auto finance market.

• Built and optimised lead-generation websites for the auto finance market.
• Developed hand-rolled PHP applications and landing pages without a CMS.
• Tuned pages and forms for lead capture and conversion.

Key achievements

• Moved from dealership service advising into full-time web development, on a recommendation from Summit Place Kia ownership.

Platforms: Custom PHP Applications

Regional Warranty & Customer Service Specialist Audi of America

Full-time · Remote

Represented Audi corporate on warranty and escalated service cases across the eastern United States.

• Represented Audi corporate for warranty and service cases across the eastern US region.
• Partnered with dealerships and service departments to resolve escalated customer concerns.
• Maintained documentation-heavy workflows and clear status communication under time pressure.

Key achievements

• Maintained brand reputation and client trust with premium and luxury clientele.

Service Advisor Huntington Ford

Full-time · Rochester Hills, Michigan, United States

Front-line service advising at a high-volume Ford dealership.

• Assisted dealership customers with service scheduling, warranties and repairs.
• Coordinated with technicians and parts managers to ensure timely service delivery.
• Developed detailed knowledge of Ford service processes and documentation.

Key achievements

• Improved department customer satisfaction (CSI) scores.

E-Commerce Web Developer Deeptronics

Freelance · Remote

Side-work building and running an osCommerce storefront.

• Operated and maintained an osCommerce storefront.
• Managed a large marine product catalogue.

Key achievements

• Ran the storefront and its catalogue single-handedly alongside full-time work.

Platforms: osCommerce